Delivering medtech branding and web design
At Buzz Design, we pride ourselves on delivering exceptional design and development solutions tailored to our clients’ unique needs, no matter where they’re based. When Utilizer AB, a Swedish medtech start-up revolutionising urinary tract infection (UTI) testing, approached us with an ambitious vision, we rose to the challenge. With a tight deadline to meet for a crucial trade show, we successfully designed their branding and developed a professional, user-friendly website that met all their requirements.
Utilizer AB is dedicated to simplifying UTI testing, offering cutting-edge solutions that benefit both healthcare professionals and patients. This innovative ethos needed to be reflected in every element of their brand. We worked closely with Utilizer AB to design modern and impactful branding that communicates their forward-thinking approach to healthcare. From the logo to the colour palette, every design choice conveys professionalism, innovation, and trust.
A Website Built for Two Audiences
The Utilizer AB website required a clear and intuitive structure to serve two distinct audiences:
1. Healthcare Professionals – Individuals responsible for implementing and understanding the technology.
2. Patients – People seeking user-friendly information on how Utilizer AB’s solutions could improve their health outcomes.
We created a visually distinct and functional separation of content for these audiences, ensuring each group could find the information they needed quickly and easily.
Built to Meet a Demanding Deadline
Timing was critical for this project, as Utilizer AB required a fully functioning website in time for an important trade show. We collaborated closely with their team to design and develop the website under tight time constraints without compromising on quality. This is a testament to our ability to work efficiently, deliver to deadlines, and produce exceptional results.
Highlights of the Utilizer AB Website
- Seamless User Experience: The website was designed with intuitive navigation to help healthcare professionals and patients find the information relevant to them.
- Responsive Design: Ensuring accessibility across all devices, the website works beautifully on desktops, tablets, and smartphones.
- Clear Calls-to-Action: Strategically placed CTAs encourage engagement and lead visitors to take action.
- Brand Consistency: The website reflects the professionalism and innovation of Utilizer AB’s brand at every level.
- Content Translation: As an international client, Utilizer AB’s website supports multiple languages, ensuring accessibility for Swedish and English-speaking users alike.
Our Expertise in the Medical Sector
Buzz Design has a proven track record in the medical sector, helping start-ups and established organisations alike bring their vision to life. From medtech innovators like Utilizer AB to regulatory compliance specialists, we understand the unique needs of the healthcare industry.
Our experience means we can deliver websites that are not only visually stunning but also informative, compliant, and designed to build trust with healthcare professionals and patients alike.
Supporting International Clients
We specialise in working with clients across the globe, and Utilizer AB is a perfect example of our international expertise. Based in Sweden, Utilizer AB trusted Buzz Design to deliver branding and a website that could compete on a global stage. No matter where you’re based, our team is ready to bring your vision to life.
Whether you’re a medtech start-up or a long-established healthcare organisation, Buzz Design has the expertise and creativity to help you stand out. From branding and web design to meeting demanding deadlines, we’re here to deliver results that impress.