Website Design for Jennings Design
Written by Peter Skitt, Creative Director of Buzz Design
Jennings Design is an architectural design consultancy with over 40 years of experience in commercial property across the UK. Specialising in roadside and retail developments including petrol filling stations, EV charging facilities, retail forecourts, and service buildings, the firm also works across medical, industrial, and educational properties. Clients include major fuel retailers and national commercial operators.
The business trades on a long-established reputation, built project by project over four decades. Buzz Design was commissioned to create a new website that gave Jennings Design a professional digital platform — one that could document the firm’s portfolio, communicate its specialist expertise, and give prospective clients something to look at before a first conversation.
Challenges
A 40-year track record produces a lot of work. Very little of that work had been systematically documented in a format suitable for a project portfolio. The first challenge was not design — it was content: identifying the most significant projects, gathering the photography, and structuring the case study information in a consistent and useful format.
The client base includes organisations of significant commercial scale, including major fuel retailers and national operators. The website needed to feel credible at that level, both professional enough to sit alongside the work it described but without overstating the size of a small, tight-knit practice.
Commercial architecture and construction project management is a highly specialist field. Content needed to be technically accurate enough to satisfy industry clients while remaining accessible to a range of decision-makers, from site operators to procurement managers at corporate level.
Design Process
The project began with a content audit — reviewing available photography, project details, and case study information across the firm’s most significant commissions. Information architecture was planned around the decision-making journey of a commercial property client: understanding the firm’s capability, reviewing relevant project examples, and making contact — in that order.
Project case study pages were developed as the centrepiece of the site, presenting individual projects with client, contractor, scale, location, and outcome clearly documented. This level of project transparency is standard in commercial architecture but had not previously been available to prospects visiting the Jennings Design online presence.
The design was developed to feel authoritative and professional — appropriate for a firm trusted by major commercial operators while accurately reflecting the size and character of the team. Copy was written to communicate both specialist technical expertise and the relationship-led, reliable approach that has sustained the business for over 40 years.
Solutions
The website features a clean, professional design appropriate for a specialist commercial architecture practice with 40 years of credibility behind it. Project case study pages document landmark commissions, each presented with client, contractor, scale, location, and outcome clearly recorded.
Service and capability descriptions cover architectural design and construction project management clearly. Contact and enquiry structure is appropriate for B2B commercial clients. The site is fully responsive across all devices.
Results
Jennings Design launched with a website that properly represented four decades of specialist commercial work for the first time. The portfolio pages have given the business a credible, detailed digital reference point to share with prospective clients, something that previously required a face-to-face meeting to communicate effectively.
The site has supported the business in reaching beyond its immediate network, giving new prospects a clear and compelling picture of the firm’s track record and capability before any direct contact is made.
Lessons Learned
Businesses that have traded on reputation for decades frequently have an extraordinary portfolio that has never been documented. The first task is always to capture what exists, in a consistent and compelling format, before building a digital presence around it. Without that foundation, the website can only gesture at a track record rather than demonstrate it.
Commercial architecture clients are practical and results-oriented. A case study that includes the client name, the contractor, the scale, the location, and the outcome is far more persuasive than one that describes the design approach in the abstract. Real data builds real credibility.
A website for a small specialist firm is not a brochure. It is a credibility anchor — something to point to in a new client conversation, a digital reference that does trust-building work before the first meeting takes place. Its value is not in the number of visitors it receives but in the quality of the impression it makes on the ones who count.
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