The Sterling Kitchens brand had to portray the high-end nature of their kitchen range and reflect the simple, contemporary look of the style of kitchen they regularly install.
Introducing ‘The Kosher Kitchen Specialists’ with a luxurious, editorial adverting scheme.
It was important to communicate the special design and manufacturing skills of Sterling Kitchens as ‘The Kosher Kitchen Specialists’ to create a point of difference from their competitors.
Buzz Design recommended a brochure to speak to their audience directly via a local mailer. This started the use of the plywood motif which represents the 18mm plywood used throughout their construction.