Designed in 2000, the CSG logo has been regularly seen across West Yorkshire on the companies vehicles ever since.
Buzz Design recently embarked on a new website for CSG which would make feature of the four distinct areas of the business as well as list all their current clients and accreditations to add kudos when new visitors arrive on the website.
As part of this renewed campaign, a feature was made of their ‘Established in 1969’ heritage to add vital personality to the corporate identity of CSG.
CSG required four brands to help distinguish their four service areas; Cleaning, Catering, Vending and FM Services. A hand-drawn sketch style was used to create a difference from the main brand and create personality.