
Good graphic design does more than just make things look nice — it plays a critical role in how your business is perceived. Poor design can damage your brand’s credibility, confuse potential customers, and ultimately cost you business. Whether you’re creating a logo, a brochure, or social media graphics, avoiding common mistakes can mean the difference between a polished, professional look and something that falls flat.
At Buzz Design, we’ve helped businesses of all sizes avoid design pitfalls and create visuals that truly represent their brand. Below, we share 10 of the most common graphic design mistakes and how to avoid them.
🔠 Using Too Many Fonts
While it might be tempting to use a variety of fonts to add flair, it can actually make your design look messy and unprofessional. Stick to two or three complementary typefaces to maintain clarity and consistency.
🎨 Poor Colour Choices
Colours evoke emotion and convey brand identity. Clashing colours or poor contrast can make content hard to read and appear unappealing. Make sure there’s enough contrast between text and background, and stick to your brand’s colour palette.
📐 Ignoring Alignment
Misaligned text and images create visual tension and make designs look amateurish. Use grids and guides to maintain a balanced, well-structured layout across your designs.
🙁 Low-Resolution Images
Blurry or pixelated images give the impression of low quality. Always use high-resolution images (300dpi for print, 72dpi for web) and ensure they are properly licensed for commercial use.
🧑🧑🧒🧒 Overcrowded Design
Cramming too much information into one space overwhelms your audience. Embrace white space — it helps create balance and draws attention to the most important elements.
🤨 Inconsistent Branding
Your fonts, colours, and logos should be consistent across all marketing materials. Inconsistency can confuse customers and weaken brand recognition. A well-designed brand guideline can prevent this.
📱 Neglecting Mobile Compatibility
With so much content being consumed on smartphones and tablets, your designs must translate well on all screen sizes. This is especially important for website graphics and social media content.
↕️ Lack of Hierarchy
Not all elements should have equal importance. Use size, colour, and spacing to guide viewers’ eyes to key information such as headlines, CTAs, or contact details.
📚 Too Much Text
Graphics are meant to be visual. Cramming them with text defeats the purpose. Keep messages clear and concise, and support them with engaging visuals.
🤦♂️ Skipping the Proofing Stage
Spelling mistakes or typos can make even the most beautiful design seem careless. Always proofread — or better yet, get a second pair of eyes to check your work before finalising.